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Don't mess with Texas + Black Pumas

TxDOT, 2021

In May 2021, Don't mess with Texas teamed up with the Black Pumas to put on a secret concert in Austin, TX. It started with a teaser campaign on social channels and then a call for entries on the campaign landing page. Fans had to submit a photo or video of themselves picking up litter in order to qualify for the random drawing. 75 fans were awarded two tickets to this exclusive concert.

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© 2020 Morgan Davy

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